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Urgent! Marketing Executive (m/f/x) Position in Petaling Jaya - Beckhoff Automation Brazil

Marketing Executive (m/f/x)



Job description

Overview

Join to apply for the Marketing Executive (m/f/x) role at Beckhoff Automation Brazil

Responsibilities

  • support the Marketing Specialist in all marketing activities
  • Collaborate with the product specialist team; establishing annual goals, evaluating performance, motivating, and growing team
  • assist in local marketing campaigns, social media accounts, and the company website to increase visibility
  • collaborate with the sales team to ensure alignment of marketing campaigns with sales goals
  • assist in planning and executing marketing events like trade shows, roadshows and product launches to drive brand awareness and engagement
  • analyse market segment and technological trends to develop marketing strategies to maximize instrument growth
  • conduct competitive market research; provide competitive analysis and develop strategies to counter and neutralize competition
  • strategize, lead and drive key growth initiatives for new products, market penetration and competitive displacement to meet agreed sales targets/goals
  • understand ongoing order intake trends by industry category and product type to support strategic planning and broader product distribution
  • develop strategic marketing messaging to accelerate adoption of Beckhoff products
  • develop and distribute product marketing announcements related to new release, quality, EOL, obsolescence and success stories
  • assist and manage the marketing activities in year-to-year basis for both physical events and digital marketing campaigns
  • involvement in year-end budgeting for yearly marketing planning and strategies
  • involvement in the promotion of Beckhoff new products through marketing tools such as brochures, exhibits, and locally made demos
  • liaise with Beckhoff Germany MarCom Department on new marketing tools or initiatives

Qualifications

  • degree or Diploma in Marketing, Business, or a related field
  • 0 - 3 years of marketing or industrial automation experience
  • fresh graduates are encouraged to apply
  • knowledge of the Malaysian automation market, especially in PLC and HMI is an added advantage
  • creative, detail-oriented, and self-motivated, with a passion for technology and automation
  • strong skills in digital marketing tools, content creation, design software, integrated marketing campaigns, brand engagement, and event planning
  • excellent organizational, communication, and document management skills
  • strong ability to collaborate with cross-functional teams and external vendors

Seniority level

  • Entry level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Automation Machinery Manufacturing
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Required Skill Profession

Marketing & Media



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