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Urgent! Senior Business Analyst, Advanced Analytics Solution - Consumer & SME, Group Data & Analytics, [...] Job Opening In Kuala Lumpur – Now Hiring Maybank

Senior Business Analyst, Advanced Analytics Solution Consumer & SME, Group Data & Analytics, [...]



Job description

Senior Business Analyst, Advanced Analytics Solution - Consumer & SME, Group Data & Analytics, Group Strategy & Innovation

Maybank Federal Territory of Kuala Lumpur, Malaysia

Overview

We are seeking a dynamic Vice President of Analytics to lead the consumer business analytics agenda within the Regional Data Office.

This role is pivotal in driving customer-centric growth by embedding advanced analytics into decision-making and execution.

The VP will shape insights across pricing strategy, product optimization, portfolio management, channel performance, and customer value.

By fostering a culture of experimentation, driving execution effectiveness, and embedding measurement frameworks, this leader will ensure analytics deliver tangible business outcomes.

Responsibilities

  • Engage & Align : Partner with Group Consumer Financial Services (GCFS) leaders to identify business priorities and translate them into measurable analytical initiatives.

  • Collaborate Cross-Functionally : Work with product, marketing, CRM, data science, and channel teams to deliver practical and impactful analytics solutions.

  • Drive Insights & Experimentation : Champion a test-and-learn culture (A/B testing, experimentation), delivering insights in pricing, product portfolio, campaigns, and customer value management.

  • Measure & Improve : Establish tracking mechanisms, embed feedback loops, and refine models to ensure analytics drive tangible outcomes.

  • Scale Across Markets : Build scalable, reusable models and best practices, ensuring consistency while enabling local market relevance.

  • Innovate : Stay ahead of emerging analytics trends, introduce new frameworks, and pilot solutions that unlock growth and efficiency.

  • Lead & Influence : Manage stakeholder expectations, provide thought leadership, and promote a culture of data-driven decision-making.

Key Requirements

  • Extensive experience in analytics, data science, or strategy roles, ideally within banking/financial services or consumer-focused industries.

  • Proven leadership with the ability to engage senior stakeholders, influence strategic priorities, and deliver measurable business impact (e.g., revenue uplift, improved retention, higher conversion).

  • Technical expertise in customer analytics, CRM, A/B testing, growth measurement frameworks, and familiarity with advanced analytics techniques, data platforms, and digital marketing tools.

  • Strategic mindset to align analytics initiatives with business objectives, embed customer-centric approaches, and drive adoption of data-driven decision-making.

  • Collaboration skills with a track record of managing cross-functional teams and thriving in complex, matrixed organizations.

  • Innovation & experimentation mindset, fostering a test-and-learn culture, driving continuous improvement, and embedding feedback loops into business execution.

  • Strong communication and problem-solving skills, with the ability to present insights clearly and persuasively to diverse stakeholders.

  • Education : Master’s degree in Business, Statistics, Data Science, or a related field (preferred).

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Analyst and Strategy/Planning
  • Industries: Banking and Financial Services

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